Glossary

Google has sent a policy update to its developers to stop showing push/icon/bookmarks ads in their apps. This decision is going to effect the whole android ecosystem.

There was a lot of confusion about the future of push/icon ads. The users on the play store have already given bad ratings to apps using push/icon ads. The problem being faced by users with these apps were:

  • 1) The push ads would come up when the user was not using the phone and had kept it in his/her pocket. Moreover the ads would generally come with a vibration which would really annoy the users.
  • 2) Users had been assigned this extra task of removing icon/bookmark ads from their home screens regularly.
  • 3) Most of the SDK’s used for push/icon ads required a long list of permissions not actually required by the application. The banner ads would require only network access but push/icon ads would require permissions like
    WRITE_EXTERNAL_STORAGE
    INSTALL_SHORTCUT
    READ_PHONE_STATE
    All these system level permissions for a simple app like sms/jokes collection didn’t make any sense to users.
  • 4) Most of these apps were being flagged by anti-virus apps as malware. The anti-virus apps look at the signature of the application at installation time and advise the user not to install the app. These last fact lead the users complain the app as virus o as part of the review system of play store.

Effect on Business/Companies

Many ad network companies like Airpush/StartApp/AppWiz/App-Bucks which relied on out-of-app ads are now in a grave danger being wiped by Google’s admob. These push/icon based ad networks are displaying ads using adsense about giving developers upto 10x more revenue than banner ads.

What happens to these companies shall be interesting to watch. Also Airpush which started out as major push/icon ad network named itself after push ads. Now with push ads gone, its time for Airpush to rename itself.

Effect on Google

As far as google is concerned, they have just killed a lot of competitors for their admob ad network which allows developers to show banner/interstitial ads in their apps.

Also google had made the play store cleaner for the users because the users won’t need to complain about push/icon ads or reporting apps as virus/malware.

Effect on Developers

Most of the so called millionare developers earned a major chunk of their revenue from out-of-app ads. These devlopers would curse Google for taking this step.

The developers which had a hint about this happening any time soon would be happy that they won’t need to worry about their apps being banned by google.

Effect on users

All users would be happy with this decision as they their life is going to be simpler. No need to remove the notification bar or icon ads from their devices regularly.

Note: Google has given a period of 30 days to developers starting 23rd August to update/remove their apps. After 30 days, Google may remove any app it finds on play store which is still using push/icon ads.

Glossary

1) Push ads: The ads shown by apps in the notification bar of the device.
2) Icon ads: A shortcut to play store in order to send more number of users/downloads to an app whose icon was created.
3) Bookmark ads: A shortcut to a website clicking which will open a website in the browser window/tab.
4) Out-of-app ads: Any kind of ad which is not part of application and can be shown to the user when user is not using the app which generated the ad.
5) Banner ads: A text/image/video based ads which are displayed to users when they open the app. These ads are downloaded from the internet. If no internet connection is open when launching banner ads based apps, the application takes up whole of the screen space and much easier to use. Remember space is at a premium in mobile applications.

Google going to ban apps with out-of app ads admin Android
Glossary Google has sent a policy update to its developers to stop showing push/icon/bookmarks ads in their apps. This decision is going to effect the whole android ecosystem. There was a lot of confusion about the future of push/icon ads. The users on the play store have already given bad...
<a href="#glossary"><strong>Glossary</strong></a> Google has sent a policy update to its developers to stop showing push/icon/bookmarks ads in their apps. This decision is going to effect the whole android ecosystem. There was a lot of confusion about the future of push/icon ads. The users on the play store have already given bad ratings to apps using push/icon ads. The problem being faced by users with these apps were: <ul> <li>1) The push ads would come up when the user was not using the phone and had kept it in his/her pocket. Moreover the ads would generally come with a vibration which would really annoy the users.</li> <li>2) Users had been assigned this extra task of removing icon/bookmark ads from their home screens regularly.</li> <li>3) Most of the SDK's used for push/icon ads required a long list of permissions not actually required by the application. The banner ads would require only network access but push/icon ads would require permissions like WRITE_EXTERNAL_STORAGE INSTALL_SHORTCUT READ_PHONE_STATE All these system level permissions for a simple app like sms/jokes collection didn't make any sense to users.</li> <li>4) Most of these apps were being flagged by anti-virus apps as malware. The anti-virus apps look at the signature of the application at installation time and advise the user not to install the app. These last fact lead the users complain the app as virus o as part of the review system of play store.</li> </ul> <h2>Effect on Business/Companies</h2> Many ad network companies like Airpush/StartApp/AppWiz/App-Bucks which relied on out-of-app ads are now in a grave danger being wiped by Google's admob. These push/icon based ad networks are displaying ads using adsense about giving developers upto 10x more revenue than banner ads. What happens to these companies shall be interesting to watch. Also Airpush which started out as major push/icon ad network named itself after push ads. Now with push ads gone, its time for Airpush to rename itself. <h2>Effect on Google</h2> As far as google is concerned, they have just killed a lot of competitors for their admob ad network which allows developers to show banner/interstitial ads in their apps. Also google had made the play store cleaner for the users because the users won't need to complain about push/icon ads or reporting apps as virus/malware. <h2>Effect on Developers</h2> Most of the so called millionare developers earned a major chunk of their revenue from out-of-app ads. These devlopers would curse Google for taking this step. The developers which had a hint about this happening any time soon would be happy that they won't need to worry about their apps being banned by google. <h2>Effect on users</h2> All users would be happy with this decision as they their life is going to be simpler. No need to remove the notification bar or icon ads from their devices regularly. <strong>Note:</strong> Google has given a period of 30 days to developers starting 23rd August to update/remove their apps. After 30 days, Google may remove any app it finds on play store which is still using push/icon ads. <a name="glossary"/> <h2>Glossary</h2> 1) Push ads: The ads shown by apps in the notification bar of the device. 2) Icon ads: A shortcut to play store in order to send more number of users/downloads to an app whose icon was created. 3) Bookmark ads: A shortcut to a website clicking which will open a website in the browser window/tab. 4) Out-of-app ads: Any kind of ad which is not part of application and can be shown to the user when user is not using the app which generated the ad. 5) Banner ads: A text/image/video based ads which are displayed to users when they open the app. These ads are downloaded from the internet. If no internet connection is open when launching banner ads based apps, the application takes up whole of the screen space and much easier to use. Remember space is at a premium in mobile applications.