This tutorial is in-line with my android tips tutorial series. In the previous such article, I discussed about monetizing apps and today I shall help you to get better ranking for your app in play store.

Many developers would create app for the Android platform and have it published on the play store. But these apps don’t attract much attention due to the simple reason that they are not getting enough organic installs. By organic installs, I mean searching and installing apps from the play store. Most of the users looking for something would search in the play store.

As with google web search results, anything beyond 10-15 search results is not going to get enough exposure in terms of search rankings. Here in this tutorial, I shall share some useful tips for getting better play store rankings:

play

The app. title says it all

Title is the most significant part for getting better ranking in play store. If a keyword you are targeting is not part of title of app, you will not be able to rank it better by using keywords in description.
The placement of keywords in title also has a strong influence on the ranking. For example: Android interview questions and Interview questions for Android will get treated differently by Google.

Tips for formulating the best title:

  • Think of all the 1-2 words keywords for your app. (Unlike the web, smartphone users don’t like to type whole sentences for searching apps. 2-3 words is the maximum they would type)
  • Go and search for these keywords on play.google.com and see the top apps for these keywords. Make a note of their title
  • Formulate a title which puts the keywords as the first thing in the title. For example: “GMAT Exam Prep” is better than “Preparing for GMAT”

Description

The second important thing is the description of the app. The description must contain the same keywords as in the title. Its spam not to have the same keywords in title and description. The description part of the app gives you the opportunity to:

  • Help users understand what the app does – This should be the first line of your app. The first line can go like:
    GMAT Exam prep: This app will help you in preparing for the GMAT exam. Now you can prepare for the GMAT exam from your android device.
  • Describe the features of the app. For example if you app is caller blacklist app then you can provide a bullet point list of its features:
    a) Blacklist numbers as soon as you receive call
    b) Option to vibrate the phone as soon as a call comes from blacklisted number
  • Though it is not recommended by google to put a list of keywords at the end of the description, but still many apps on the play store do the comma separated keywords at the end of the app description. You can put a list of keywords by marking it as tags like:
    Tags: GMAT, Exam, Verbal, Math

Un-install rate

The third factor in terms of importance is the un-install rate of your app. Given the title and description of two apps is exactly same. One app will have better ranking than the other if the first app has an un-install rate of 20% whereas the second one has un-install rate of 30%. There are a number of factors affecting the un-install rate:

  • Issue: App not working particular android version. Solution: Increase the min-sdk version of your app
  • Issue: App not appropriate for particular geography Solution: Remove the app from particular country from Developer console

Translation

Its no secret now that translations are must for android apps. Google does look at the apk of your app to see if the app has been translated to multiple languages. I have seen apps which gained in ranking in a country’s play store because the app was translated. Even if the title and description of the app is not translated, the translation of in-app strings is proven to give higher ranking to an app.

Bonus Tips

The above tips are the first top things you should do when launching a new app. But there are other factors too as described below:

  • Consider app icon as the click through rate of your app. Out of the first 10 apps for a particular keyword, the user is going to select the app whose icon best describes the stuff user is searching for.
  • The category also helps in better ranking. For example, the entertainment category is full of spam apps (like flashlight, x-ray scanner, screen break and car key unlocker etc.). Many a times, an app is suitable for multiple categories. The key for better visibility is to publish app in a category where you have less competition.
  • The age of an application also plays considerable factor (in fact a spam app which was published 2 years ago is going to rank better than your app). This is because of the fact that the algorithm does give favor to app which has been present in play store and has been gaining installs. For new developers, there is nothing that can be done to beat the old apps. Only time can help you beat these apps for number 1 position.

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How does Google play store ranking work admin Android
This tutorial is in-line with my android tips tutorial series. In the previous such article, I discussed about monetizing apps and today I shall help you to get better ranking for your app in play store. Many developers would create app for the Android platform and have it published on...
This tutorial is in-line with my <a href="http://www.javaexperience.com/tutorials/android/#tipsandtricks" title="Android tips and tricks">android tips tutorial series</a>. In the previous such article, I discussed about <a href="http://www.javaexperience.com/monetizing-your-android-apps/" title="Monetizing your android apps">monetizing apps</a> and today I shall help you to get better ranking for your app in play store. Many developers would create app for the Android platform and have it published on the play store. But these apps don't attract much attention due to the simple reason that they are not getting enough organic installs. By organic installs, I mean searching and installing apps from the play store. Most of the users looking for something would search in the play store. As with google web search results, anything beyond 10-15 search results is not going to get enough exposure in terms of search rankings. Here in this tutorial, I shall share some useful tips for getting better play store rankings: <a href="http://www.javaexperience.com/wp-content/uploads/2013/09/play.jpg"><img src="http://www.javaexperience.com/wp-content/uploads/2013/09/play-300x268.jpg" alt="play" width="300" height="268" class="alignnone size-medium wp-image-3756" /></a> <h2>The app. title says it all</h2> Title is the most significant part for getting better ranking in play store. If a keyword you are targeting is not part of title of app, you will not be able to rank it better by using keywords in description. The placement of keywords in title also has a strong influence on the ranking. For example: Android interview questions and Interview questions for Android will get treated differently by Google. <h3>Tips for formulating the best title:</h3> <ul> <li>Think of all the 1-2 words keywords for your app. (Unlike the web, smartphone users don't like to type whole sentences for searching apps. 2-3 words is the maximum they would type)</li> <li>Go and search for these keywords on play.google.com and see the top apps for these keywords. Make a note of their title</li> <li>Formulate a title which puts the keywords as the first thing in the title. For example: "GMAT Exam Prep" is better than "Preparing for GMAT"</li> </ul> <h2>Description</h2> The second important thing is the description of the app. The description must contain the same keywords as in the title. Its spam not to have the same keywords in title and description. The description part of the app gives you the opportunity to: <ul> <li>Help users understand what the app does - This should be the first line of your app. The first line can go like: GMAT Exam prep: This app will help you in preparing for the GMAT exam. Now you can prepare for the GMAT exam from your android device. </li> <li>Describe the features of the app. For example if you app is caller blacklist app then you can provide a bullet point list of its features: a) Blacklist numbers as soon as you receive call b) Option to vibrate the phone as soon as a call comes from blacklisted number </li> <li>Though it is not recommended by google to put a list of keywords at the end of the description, but still many apps on the play store do the comma separated keywords at the end of the app description. You can put a list of keywords by marking it as tags like: Tags: GMAT, Exam, Verbal, Math </li> </ul> <h2>Un-install rate</h2> The third factor in terms of importance is the un-install rate of your app. Given the title and description of two apps is exactly same. One app will have better ranking than the other if the first app has an un-install rate of 20% whereas the second one has un-install rate of 30%. There are a number of factors affecting the un-install rate: <ul> <li><strong>Issue:</strong> App not working particular android version. <strong>Solution:</strong> Increase the min-sdk version of your app</li> <li><strong>Issue:</strong> App not appropriate for particular geography <strong>Solution:</strong> Remove the app from particular country from Developer console</li> </ul> <h2>Translation</h2> Its no secret now that <a href="http://www.javaexperience.com/android-secrets-for-developers/" title="android secrets">translations are must for android apps</a>. Google does look at the apk of your app to see if the app has been translated to multiple languages. I have seen apps which gained in ranking in a country's play store because the app was translated. Even if the title and description of the app is not translated, the translation of in-app strings is proven to give higher ranking to an app. <h3>Bonus Tips</h3> The above tips are the first top things you should do when launching a new app. But there are other factors too as described below: <ul> <li>Consider app icon as the click through rate of your app. Out of the first 10 apps for a particular keyword, the user is going to select the app whose icon best describes the stuff user is searching for.</li> <li>The category also helps in better ranking. For example, the entertainment category is full of spam apps (like flashlight, x-ray scanner, screen break and car key unlocker etc.). Many a times, an app is suitable for multiple categories. The key for better visibility is to publish app in a category where you have less competition.</li> <li>The age of an application also plays considerable factor (in fact a spam app which was published 2 years ago is going to rank better than your app). This is because of the fact that the algorithm does give favor to app which has been present in play store and has been gaining installs. For new developers, there is nothing that can be done to beat the old apps. Only time can help you beat these apps for number 1 position.</li> </ul>
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