With the change in google’s content policy about out-of-app ads in August 2013, developers and ad networks look a lot confused. Everyone seems to be aiming in the dark. Here I bring some useful tips for developers to help them avoid getting banned and earn better:

1) Stay away from ad networks which are flagged by Anti Virus programs:

These ad networks even though have released in-app sdk for their ads but many anti-virus applications including AVG anti-virus, the keywords of these ad networks are used for scanning an app and hence the new sdk’s are also getting flagged as virus. The problem with this is that since you are not violating any terms and not showing any out-of-app ads but still you will get 1 star reviews from users because the anti-virus app on their android device flagged your app as a potential ad-ware.

2) Stay away from networks which are using out-of-app ads:

Since push and icon ads have been banned by play store, many ad networks have tried to game the google’s policy instructions. Such ad networks have come up with ad units like home screen locker, call manager and browser home page modification. All these caveats have been created hoping that google will stick to its words. However these ad networks don’t understand the underlying concern of google which is to make the apps clean and hence improve the android ecosystem. My advise to all Android developers is to stay away from these so called out-of-app ad networks for their apps published on google play. If you really want to add an out-of-app ad unit then better publish it on non-play stores like Slide Me, GetJar etc.

3) What you can do:

There are still many options for monetizing your apps. Some the most frequently used options are:
a) Banner ads - These are usually eCPM based. The eCPM could be decided by the number of clicks for the banner and other factors like geography of the user.
b) Interstitials - There are usually full screen ads which offer eCPM based earnings like banners. This ad format usually has better eCPM than banners
c) OfferWall/SmartWall - These ad units are similar to interstitials but they generate revenue for you only when some user clicks and downloads one of the app advertised in the offer-wall. Usually games and entertainment apps should use these ad units because users are most expected to download another game for their entertainment.
d) Sliders - Many ad networks are offering some kind of slider which will sit inside your app and has some extra features like post to Facebook, twitter and ways to monetize your app. These sliders will either have a search button or will show an icon for another app which when tapped will take the user to play store to download the app.
For in-app ads, it is always important to see the geography for which you have most number of users/ad requests and then use a in-app ad network which specializes in the geography of your interest. If the ad network has managed to get enough advertisers for your target geography/country then you will get better returns as advertisers will have to bid higher to get a position in your app.
e) In-App Purchases – You can setup in app purchases for various new features like more sounds, more picture effects etc. To start with, you can integrate in-app purchase for removing the ads. If your app is really useful then people wold want to get rid of ads by paying the famous $0.99.

I hope these tips would help Android developers to avoid themselves of ban from google and also earn better.

Monetizing your android apps admin Android
With the change in google's content policy about out-of-app ads in August 2013, developers and ad networks look a lot confused. Everyone seems to be aiming in the dark. Here I bring some useful tips for developers to help them avoid getting banned and earn better: 1) Stay away from...
With the change in google's content policy about out-of-app ads in August 2013, developers and ad networks look a lot confused. Everyone seems to be aiming in the dark. Here I bring some useful tips for developers to help them avoid getting banned and earn better: <h3>1) Stay away from ad networks which are flagged by Anti Virus programs:</h3> These ad networks even though have released in-app sdk for their ads but many anti-virus applications including AVG anti-virus, the keywords of these ad networks are used for scanning an app and hence the new sdk's are also getting flagged as virus. The problem with this is that since you are not violating any terms and not showing any out-of-app ads but still you will get 1 star reviews from users because the anti-virus app on their android device flagged your app as a potential ad-ware. <h3>2) Stay away from networks which are using out-of-app ads:</h3> Since push and icon ads have been banned by play store, many ad networks have tried to game the google's policy instructions. Such ad networks have come up with ad units like home screen locker, call manager and browser home page modification. All these caveats have been created hoping that google will stick to its words. However these ad networks don't understand the underlying concern of google which is to make the apps clean and hence improve the android ecosystem. My advise to all Android developers is to stay away from these so called out-of-app ad networks for their apps published on google play. If you really want to add an out-of-app ad unit then better publish it on non-play stores like Slide Me, GetJar etc. <h3>3) What you can do:</h3> There are still many options for monetizing your apps. Some the most frequently used options are: <strong>a) Banner ads -</strong> These are usually eCPM based. The eCPM could be decided by the number of clicks for the banner and other factors like geography of the user. <strong>b) Interstitials -</strong> There are usually full screen ads which offer eCPM based earnings like banners. This ad format usually has better eCPM than banners <strong>c) OfferWall/SmartWall -</strong> These ad units are similar to interstitials but they generate revenue for you only when some user clicks and downloads one of the app advertised in the offer-wall. Usually games and entertainment apps should use these ad units because users are most expected to download another game for their entertainment. <strong>d) Sliders -</strong> Many ad networks are offering some kind of slider which will sit inside your app and has some extra features like post to Facebook, twitter and ways to monetize your app. These sliders will either have a search button or will show an icon for another app which when tapped will take the user to play store to download the app. For in-app ads, it is always important to see the geography for which you have most number of users/ad requests and then use a in-app ad network which specializes in the geography of your interest. If the ad network has managed to get enough advertisers for your target geography/country then you will get better returns as advertisers will have to bid higher to get a position in your app. <strong>e) In-App Purchases - </strong> You can setup in app purchases for various new features like more sounds, more picture effects etc. To start with, you can integrate in-app purchase for removing the ads. If your app is really useful then people wold want to get rid of ads by paying the famous $0.99. I hope these tips would help Android developers to avoid themselves of ban from google and also earn better.
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